Apple’s App Tracking Transparency Pushes Publishers Like Zynga To Build Their Own Ad Tech, Creating Closed, First Party Walled Gardens That Apple Can’t Touch (Eric Benjamin Seufert/Mobile Dev Memo)
Eric Benjamin Seufert / Mobile Dev Memo:
Apple’s app tracking transparency pushes publishers like Zynga to build their own ad tech, creating closed, first party walled gardens that Apple can’t touch — , Apple is diminishing the ability for advertising to be personalized by limiting the use of third-party data for that purpose.
